Friday, 9 January 2009

The Bel Air Real Estate Theme


Just to prove how versatile WordPress themes can be along comes ‘The Bel Air Real Estate Theme‘ This is not just a theme but a complete setup for any property based company wanting to reach a wider audience. All the features you could need for sales or property rental are installed with the theme, including an impressive payment or mortgage calculator (easily converted to any currency), photo galleries for each property and even profiles for the ‘agents’ who do the selling.

In essence you will be able to start selling straight away, the backend or ‘CMS’ admin area is very easy to use so entering and publishing each properties details is painless, making it a powerful piece of real estate software. If you or your client are a real estate agency then this theme should be a serious consideration.

Bel Air comes with a choice of five different colour schemes and it is easy to add your own branding. It is also advert ready with a built in ad banner management system so you can monetize your site or if thats not your cup of tea then use these areas to promote featured properties and services. There’s the obvious areas where details of different rooms etc can be entered. But what really caught our eye was the auto thumbnailing of images (when clcked they open in a lightbox style gallery), and the ‘no custom fields’ ease of use when publishing. The authors of this design have gone to a lot of trouble to make sure that publishing is a breeze and that you (or your client) never have to deal with code or anything tricky.

Features

  • Five colour schemes built in (sea blue, red, navy blue, gold and black)
  • Easy to brand and change the colours (if you don’t like any of the above)
  • Mortgage / payments calculator
  • Image auto thumbnailer
  • Lightbox style photo galleries for each property
  • Featured properties rotated on home page
  • Easy search drop down menus (price, location and type)
  • Advert ready
  • Ad banner management


only frustration with this theme is that it is not yet using google maps, which is not exactly new technology and would be a perfect addition to its features. The sites authors WP-Realtor are currently considering adding google maps into a future update of the site. Our advice would be to use one of the many Google Maps plugins availible for WordPress until this update is ready to avoid frustrated customers. Actually there is another ‘bug-bear’ with this theme, you have to by either buy a ’single agent’ or ‘multi agent’ version. The latter being more expensive. Ok so we haven’t had that much experience with real estate software, well actally we’ve had none at all!! So maybe this is normal in the world of property (let us know below if it is!!) but it does seem strange. However neither ‘agent’ version will break the bank and if you find that you need to upgrade then you can do so easily.

Although The Bel Air Real Estate Theme is limited to estate agents, realtors and property companies (public and commercial) we couldn’t resist featuring it. We think this theme is a fine example of how to turn WordPress into an individualised e-commerce platform, something which WordPress developers and designers have been getting better and better at over the last few years (thanks to amazing advances in WordPress itself) and it is finally blasting the fated osCommerce out of the water, not only in aesthetics and functionality but most importantly with innovation.

Demo | Purchase | Single License: $79.99 | Multiple License: $149.99 | Developer License: $349.99

PlugandPress Thanksgiving Offer

PlugandPress is offering $10 off the Traveler and CelebrityPress themes this week. Use the coupon code thankyou to claim this discount.

Monday, 21 July 2008

How to Optimise Web Pages for AdSense Ads

If you are using Google AdSense or any similar program for earning revenue from your web site, then it is high time you realize the secrets of earning high Click Through Rate hence high revenue from your web pages. If you keep following points in mind then you may be able to increase your revenue appreciably.

Page Content
• AdSense can't interpret images without captions, the value of alt attribute in the img tag and surrounding text, so keep images to a minimum. If you are forced to use images, use proper captions and alt attributes.
• A single page of yours should have preferably same content to get more contextually relevant ads. Segregate pages having different content.
• Choose keywords on your page carefully. Certain keywords have a higher CPC.

Page Size

• Just have the right amount of content on your web page.
• If you have a large amount of content on any topic, still keep the pages short, because same amount of content spread over smaller pages make room for more pages. More pages mean more place for advertising meaning more revenue.
• However, keep in mind that if you breakup any article unnecessarily into more pages, it may be irritating to the viewer. Hence, choose placing your same type of content on different pages carefully e.g. If there is a natural break in the content, or the paragraph heading changes, the content may be spread over different pages.
• Keep the page width in mind. Cater for people who still keep their screen size to 800x600 or less. As far as possible, avoid requirement of horizontal scrolling.

Refresh Page Content Regularly

• Search engines really appreciate new content. Take a bit of effort to provide content that appears new. You may not be able to change the reference content however; you can have RSS feeds from relevant sites to refresh the content regularly.
• The idea behind fresh content is that people should keep coming back to your site again and again.

Ad Positioning

Studies have shown that ad positioning is crucial to content revenue generation. Positioning means the physical position of an ad on a web page, the size of the ad, and also which page(s) on a site carries an ad.

• You need to tweak your ads in terms of positioning regularly till a design that gives you the best CTR.

• Most studies show that ads positioned above the fold at the beginning of the page do better than ads lower on a page as the people don't have to scroll down to read down your Ads.

• One major positioning issue is context. Position your ads in such a way that they are contextually relevant and generate a high revenue.

• Donot overload pages with Ads.

Ad Style

There is no secret formula to tell you that which AdSense color or color pallete will work best. Results are different for different sites and experimenting and monitoring the results may give the best option. You can chose two options that you can choose:

• Use the color palette to match your site, this way, some users may click on the ads because they think they are part of your site, not ads. Click here to see an example.

• Use a color choice that starkly contrasts with your site. Your ads will be more noticeable, and thus it is more likely that they may be clicked. Click here to see an example.

The end point is, you will have to constantly tweak your ads in terms of positioning and placement. If you can track your ads, nothing like it as you will be able to know which ads and pages are giving you a higher revenue so that you can use similar templates for other pages.
Author Bio

I have been in internet marketing business for more than a year now and have experienced considerable success. I am maintaining a website on money making sources and free tips at www.10by10guide.com


Article Source: http://www.ArticleGeek.com - Free Website Content

What is the color of your website?


Psychology behind the colors that can make or break your website's success.
Did you know that the values associated with colors can have a significant impact on your website's success? And did you know that you can change your visitor's feeling, mood and reaction by using different colors on your website?
Some professional web designers do not realize the impact that a single color can have on their project when designing a website for their clients. In reality, the meaning of colors will send the first message of your website to your visitors. You don't have to be a genius to find out why since it is obvious that the first thing they (visitors) see is the color of your site!

I have studied one hundred visitors to evaluate their patience for uploading a web page. First, I tried a plain black background page and the average waiting time was up to 2.47 seconds. Then I tried a plain white background page and the average wait time for uploading the web page increased to 4.89 Seconds.
The reason is just fear. People are afraid from black and darkness and they feel vulnerable when they see a plain black page. I won't go in detail about this subject in this article but if you would like to know more you can always visit our site at websitedevelopmenttech.com and get more information about color psychology.

What color should you use when designing your website?

Before answering this question you should do some research about your target audiences and find out about their character, behavior, mood, emotion ... etc. I'm not asking you to go and find each individual and interview them to find out their feelings and emotions. All you need to do is find the answer of these two questions:

1. What is the market segmentation that you are targeting?

a. Age
b. Gender
c. Culture
d. Geographic location

2. Why are they coming to your website?

Let's take a closer look at these two questions.

A. Market Segmentation:

a. Age: What is the most appropriate color for the age group that your website is targeting.
b. Gender: Men and Women have different taste and they react differently to colors. For example, the color pink is more appealing to women.
c. Culture: Colors mean different things to different cultures around the world. People associate colors to special events in their culture. For example, white is the symbol of purity and virtue in some cultures while in others white is associated with mourning and grief.
d. Geographic Location: Sometimes geographic location can change people's interpretation of certain colors. For example, people that are living in a desert area tend to be more passionate toward bright colors from yellow to orange vs. people that are living in the mountains.

B. Why are they coming to your website?

a. That is a very important question which determines the mood and feeling of your visitors. For example, people go to a lawyer's or a doctor's website because they have a problem and they want to be FIXED. This means they are not really excited or happy about that issue. Although, this may not be the case all the time there are some exceptions such as plastic surgeons, patent attorneys... etc.

As a designer, once you know your target markets then you can decide what color to choose to get the best possible outcome for your site. Sometimes you may end up changing some colors that you thought would be interesting to your visitors.

Remember, no matter how much you know and how hard you try, there is no guarantee that you can make it the first time. That is why it is important to monitor the results of your website and know how visitors are interacting with your site so you can change your mistakes and learn from it.

Best Regards,
Shawn Davari


Author Bio

Shawn Davari offers expert advice on internet marketing, website design, and search engine optimization. You can subscribe to 6 weeks FREE optimization workshop by visiting his website at California Web Designer where you will find a great deal of free information on Internet Marketing, SEO, and website design.


Article Source: http://www.ArticleGeek.com - Free Website Content

Wednesday, 27 February 2008

Forte a premium wp template free download

Is a 2 Column Blog, with Magazine & List Styled
new design with flexyble width
original template from Moses Francis



Download template